About
Newframes is a Brussels-based platform dedicated to impact cinema, organizing film screenings, discussions, and initiatives that explore global challenges and connect civil society, institutions, and audiences.
In a world saturated with content, films rarely move beyond the screen. They inform, they inspire — but too often, they stop there. Newframes was created to challenge that limitation. Built on the belief that cinema can be a powerful lever for transformation, NewFrames goes beyond supporting films' production to design advocacy ecosystems — where storytelling meets policy, and where audiences become participants in shaping societal change.
Our goals
On a more political approach, we've mapped six goals onto the EU's own strategic prioritieS - identified through K-means cluster analysis of 32 institutional objectives from the European Parliament, Commission, and Council (2026-2035)
Earth Forward
Climate action as the story of our time
Dignity First
Social rights at the heart of Europe
Defended Freedoms
Safety and sovereignty
Prosperity Unbound
Innovation and enterprise for all
Wider Union
Expanding Europe's Family
Digital Sovereignty
Technology that serves citizens
Key Achievements
10000+
Audience Reach
and Engagement
27
Institutional & Advocacy Voices
15
Events
40+
NGO & Civil Society Partners
Meet the team
Adam Leipzig
President of the Board
Adam is a seasoned film executive whose 38 productions — including Academy Award-winning March of the Penguins, Dead Poets Society, and Honey, I Shrunk the Kids — have earned 10 Oscar nominations and numerous BAFTA, Golden Globe, and Sundance recognitions. His documentary A Plastic Ocean has inspired over 150 laws worldwide. A sought-after advisor in film production and high-impact storytelling, he also serves as faculty at UC Berkeley's Haas School of Business and is the author of two Macmillan books on filmmaking.
Claire Montandon
CO-FOUNDER & EXECUTIVE
Former director of the Millenium Festival in Brussels, brings her experience in international production and the management of film and cultural projects.
Xavier Guerrero Yamamoto
CO-FOUNDER & EXECUTIVE
Xavier Guerrero Yamamoto, engineer and producer, combines technical expertise and creativity, developing projects that combine technological innovation and cinematic excellence.
Leslie Musimenta
SOCIAL MEDIA MANAGER
Communication and production assistant with a background in strategic communication and cultural production. She has worked with cultural institutions and European NGOs on projects blending culture, civic engagement, and social impact — bringing a sharp editorial eye to narratives that connect audiences and elevate creative discourse.
Noe Termine
STRATEGY & PARTNERSHIPS
Noé Termine is a creative director and media professional with experience spanning journalism, photography, video and production. Founder of Superclub, a creative communication studio dedicated to cultural, inclusive and socially engaged work, driven by curiosity and storytelling.
